College Ambassador Program
DCTOP20 is seeking college students who are passionate about a career in the music business to promote our current and upcoming acts as College Marketing Reps. We “Value” the role of College Reps at DCTOP20 so this is your opportunity to impact the careers of our artists and help shape future music trends. Reps will get to hear new music first and gain valuable music industry experience. Reps will learn the entertainment business, give promo support, and get paid. Candidates must commit to 4-10 hours a week, preferably for an academic year (though many Reps stay on longer).
To qualify for an internship with DCTOP20 you must: be currently enrolled at an accredited college/university; make a commitment of at least 4-10 hours per week, and you must be dependable. We will also enroll you into our secret online group which comes with several perks.
Position Objective: Implement grassroots and online marketing campaigns. Work with local retailers, clubs, music directors at college radio (on-campus), DJs & promoters, peer networks, on campus student body organizations, campus influencers, and media to create avenues of exposure for DCTOP20 artists, services and projects. Create “street credibility” and enhance “brand equity” on new releases! The overall perspective of this position as a Rep in their designated college campus and communities is to provide valuable consumer feedback and insight, while promoting DCTOP20 artists.
Create a network that includes key campus organizations, retailer contacts, local media contacts, DJ and club contacts, Build and leverage relationships with key contacts (college radio, DJs, parties, campus groups, media) in order to promote and further word-of-mouth exposure for artists, Impact sales by exposing artists locally via lifestyle, online, retail and on-campus marketing campaigns, Generate demand for releases through targeted marketing and provides feedback on project performance, Participate in street blitzes and college radio campaigns, Communicate with DCTOP20 management regularly, Create artist exposure opportunities at lifestyle and retail through visibility, in-store play, and consumer promotions/contests, Distribute label generated promotional materials, Utilize online promotional opportunities in promoting artists via Twitter, Facebook and other social networks, Communicate trends in the relationship between local consumers and physical/online retailers, Provide specific consumer marketplace feedback, Act as a youth demographic “focus group” for new/growth digital and physical businesses (e.g. vinyl, digital album cards, video, and merch), Set up and facilitates area artist events (e.g. in-stores, college radio/press interviews, local appearances). Create awareness of on campus and local events and communicates ideas for artist tie-ins.
Able to commit to a schedule of 4-10 hours/week for at least one or two semesters.
Understanding of where/how their peers consume music.
Passion and love for music, the music industry, and marketing.
Excellent time management and organizational skills.
Ability to work well independently.
The DCTOP20 Ambassador Network successfully launched on January 8th 2017. Since it’s launch, it has grown to over 500 members who are all connected in a secret group. These individuals receive weekly income, bonuses, training, and special perks. Sign up below to be apart of history. We will review your app, and follow up within 10 minutes.